AD Synch Summit – Musik & Advertising in New York

Connect with the people who select, license and commission music—and learn how to work with them. Since 2012, Sync Summit has brought music creators, rights holders and media professionals together to build relationships and do business. Our events combine practical education with direct interaction: understand what music buyers need, meet potential collaborators, and develop connections you can build on after the event. Learn how music gets chosen for advertising—and where you fit into that process. Who influences the choice? What does the brand want? How do you turn a brief into a relevant pitch? Over two days, explore the business of music in advertising: creative decisions, licensing and custom composition, fees, sonic branding, artist partnerships, and the growing role of AI. Connect with professionals across music, brands and agencies, and learn how to approach them with a clearer understanding of their needs.